Hear from a candidate we placed

At Berg, we don’t just fill roles, we build long-term partnerships that elevate teams and careers. Today, we’re celebrating one of those journeys with a standout candidate who’s made a real impact since his placement.

Martin Fechner
Head of SEA & Paid Social at IU International University

Martin joined IU Group approximately 7 months ago as Head of SEA & Paid Social, bringing his strategic expertise and drive for innovation into a pivotal leadership position.

Martin's Impact

From day one, Martin has approached his new role with both curiosity and confidence — driving results, inspiring collaboration, and championing smart experimentation.

"Although I am relatively new to this company I am very grateful for the experience I have been able to gain in this position. It's an exciting journey where I learn something new and develop myself every day. I look forward to the challenges ahead and to continuing to work towards new goals with a great team and inspiring leaders. It's truly fulfilling to know that we can achieve so much together.”

He has already led and supported a number of impactful initiatives across team development, performance marketing strategy, and operational innovation:

"Some projects that stood out were the the successful integration of new work routines and enhanced productivity within the team while regularly fostering team spirit, which was essential during the past months. From a business point of view the team and I were able to improve our cost per leads, strengthened relationships to external partners, reduce internal cannibalization among our SEA campaigns, define and outline several roadmaps for product launches and center our optimizations around efficiency."

His technical rigor and collaborative mindset have strengthened SEA’s role across the wider business:

"We have conducted multiple successful experiments that allowed us to strengthen the position of SEA as a channel within the Performance Marketing Team, within IU and in comparison with competitors. Speaking of incrementality tests, restructuring accounts and campaigns to a large extend/scale in order to support business initiatives, conducting A/B tests among Google, Integrating AI more and more into daily work routine and thus scaling efficiency in work processes, establishing closer relationships with internal teams has allowed us to enhance reporting to follow up with more granular optimization of our overall accounts."

Martin's experience with Berg 

We were lucky to support Martin throughout this process and are so pleased to see how well he’s thriving in his new role. His feedback means the world to us:

“Working together with Berg Search, especially with Despoina, was amazing from the beginning to the end when signing the contract with IU. Throughout the entire process, I was well accompanied and communication was paramount. Questions and potential concerns along the hiring process were well taken care of. Until this day we remain in regular contact, which I think speaks for itself. I am happy to have had Berg Search as my head hunter and can highly recommend working with them.”

Final Word

Talent like Martin doesn’t just fill a role — it drives transformation. His journey at IU is a testament to what happens when vision, capability, and opportunity align.

If you're looking to hire leaders who make an impact, we’re here to help you get there.

Let’s talk!