You've read our OKR overview and learned about the objectives. Let's learn about the Key results
Key Results are the measurable things which determine whether an objective is hit or not. As an example, if your objective was to ‘return to your smallest waistline’ a key result would be the measurement of your waistline. The objective is qualitative, and the key result (the evidence) is quantitative
A key result needs to be
- Measurable - I should be able to clearly say if a key result is hit or not. There should be evidence of completion
- Timebound - it should be achievable in a reasonable time
- Complete - While an objective can leave for multiple quarters, the concept is that once you have completed all the Key Results, the Objective has been achieved.
Different types of key result
A key result will be one of two flavours:
An input key result is something that the company (and its employees) have control over. This would be something like 'open 20 stores', or 'release the Kraken'.
An output key result is a benchmark that you will try to achieve by completing several tasks that you leave your team to decide upon. For example, 'increasing our TripAdvisor score by 10%' is not something you can directly impact (unless you fake the reviews) but you can give your team autonomy to do what they think would be necessary to achieve that result. Perhaps they serve larger portions at dinner or make the beach towels extra fluffy.
It's recommended to ensure each objective has a mix of input and output OKRs. Inputs are easier to accomplish because your team either does them or doesn't, however, they provide less autonomy than an output key result.
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Jordan Shlosberg
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